Super proud of Mike Ellerbrook, Executive Vice President of UFP Site Built — the leading manufacturer of component solutions for the construction industry — for stepping outside his comfort zone at NAHB International Builders' Show 2026 and hopping on Simpson Strong-Tie's "Strong Conversations" podcast with host Sam Marcoux.
What I respect most is the willingness to get on a mic and talk about the stuff that actually moves our industry forward — especially attracting the next generation and elevating the work we all do.
Big props to Mike for showing up and helping push that message. And shoutout to Sam and the Simpson Strong-Tie team for creating a platform that keeps the conversation real.
Once the episode drops, I'll be sure to share it here.