Field Notes & Industry Insights
At IBS 2026, Zach McAuley, National VP of Sales for UFP Site Built, breaks down what FRAME FORWARD SYSTEMS™ means for the framing community and the future of the industry.
Proud of Mike Ellerbrook for stepping outside his comfort zone at NAHB IBS 2026 and joining Simpson Strong-Tie's Strong Conversations podcast with host Sam Marcoux.
Visited Steve's Sugar Shack in Westhampton — a great reminder that sometimes the biggest challenge for a business isn't quality. It's visibility, awareness, and owning the story.
Trade jobs are in demand — and for good reason. What's going to keep this industry moving forward isn't more talk. It's the "can do" attitude showing up every single day, paired with systems that make the job easier, safer, and faster.
In a world full of emails, texts, and instant messages, a handwritten thank-you note hit different this week. A small thing — and exactly the reminder I needed.
I opened The Home Depot app this morning and got hit with two words that stopped me cold. A masterclass in emotional branding — and a question worth sitting with all weekend.
Like most teams, we use AI to work smarter and move faster. But every once in a while, it's okay to have a little fun with it, too.
Proud of our Endurable team for the work they do every day — manufacturing prefabricated aluminum decks, balconies, railings, stairs, and canopies. From design support to delivery, this crew keeps projects moving and exterior spaces looking sharp.